Globalization for Whom?
The Challenges of Globalization and Democracy

The $34 Billion Multilingual Business Conversation

Good overall description of what's happening today in the localization industry. New, lean and innovative technology companies like Cloudwords are disrupting an industry that was stagnant and dominated for a long time by slow-moving translation vendors.

via www.cnbc.com

...The innovations are enabling corporations to enter markets and disrupt many sectors that were previously unreachable. Language is the mother tongue of global business opportunity.

Coupa Software, a San Mateo, Calif., maker of cloud spend management solutions, wanted to test the waters in Latin America by sponsoring a trade show in Mexico City. But finding interpreters and building in-house technology to translate the intricate code of its websites, marketing materials and social media—for a project that may not result in new business—required too much time and other resources.

Instead, Coupa contracted with Cloudwords, a San Francisco-based firm whose project management software streamlines the translation process. What would have taken Coupa about three months took about four weeks with Cloudwords.

"They're taking a process that is relatively dated in the industry and turning it on its head," said Coupa CEO Rob Bernshteyn, who has three deals in the pipeline from the trade show.



T9n

 

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)