Design Feed

Great interview with an expert on the localization and marketing of Western games in Japan. Very interesting insights about the importance of localization, of having into account the differences in culture and demographics, and of understanding the local consumer. Below, part of the interview dedicated to localization. via www.gamasutra.com Tetsu... Read more →


The Globalization of the "Mac look and feel" and the Apple design has reached the mainstream -- not only in terms of hardware, but also in terms of software and user experience. But even with a better design, Microsoft will still struggle with their brand image. via blogs.zdnet.com Yesterday there... Read more →