Games Feed

It is not surprising that South-Korea, fourth largest gaming market in the world, is also seeing a surge of this phenomenon called Pokémon Go, a smartphone game that mixes a classic title with virtual reality. I guess Sokcho's business will do well, at least for a few weeks via Read more →

There might be an opportunity for foreign online games companies, but China's Government regulation, limits to foreign investment and lack of localization could pose a barrier. First companies to figure how to enter the Chinese market, either alone or by integrating their games into social networks used locally, will probably... Read more →

Great interview with an expert on the localization and marketing of Western games in Japan. Very interesting insights about the importance of localization, of having into account the differences in culture and demographics, and of understanding the local consumer. Below, part of the interview dedicated to localization. via Tetsu... Read more →