International Strategy Feed

The worst sites are usually not the truly local sites designed by local businesses or government agencies. Instead, the offenders often come from multinational corporations (small and large) that create country sites with horrible usability - and usually without a true understanding of the local market and users. via www.nngroup.com... Read more →


As someone who has worked with cross-cultural, remotely based teams for many years, I think the insights provided by Neeley are spot on. In order to have mutual understanding, learning and teaching, team members must have a minimum level of sensitivity and of self-awareness so they do not fall into... Read more →


Good overall description of what's happening today in the localization industry. New, lean and innovative technology companies like Cloudwords are disrupting an industry that was stagnant and dominated for a long time by slow-moving translation vendors. via www.cnbc.com ...The innovations are enabling corporations to enter markets and disrupt many sectors... Read more →


According to Bhaskar Chakravorti, the director of Tufts’ University’s Institute for Business in the Global Context, “the myth of American global market power” disguises the real failing of American multinationals to succeed around the world, and especially in fast-growing emerging markets. Despite what you might hear, he says “the US... Read more →