Marketing Feed

The worst sites are usually not the truly local sites designed by local businesses or government agencies. Instead, the offenders often come from multinational corporations (small and large) that create country sites with horrible usability - and usually without a true understanding of the local market and users. via www.nngroup.com... Read more →


Good overall description of what's happening today in the localization industry. New, lean and innovative technology companies like Cloudwords are disrupting an industry that was stagnant and dominated for a long time by slow-moving translation vendors. via www.cnbc.com ...The innovations are enabling corporations to enter markets and disrupt many sectors... Read more →


Cloudwords, a new start-up based in San Francisco, was launched officially yesterday. Backed by a selected group of investors, including Marc Benioff, Founder and CEO of Salesforce, the Cloudwords platform offers companies with translation needs the option to manage their translations online, and also to find new, competitive translation services... Read more →


Robert Scoble, a well known American technology blogger, visited Paris a few weeks ago, and seems to have disliked the approach (or lack thereof) of "brand-building practices" among the local entrepreneurs. Although one could argue that Scoble's approach is too based on the "American way" of doing business, he does... Read more →