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The Internationalization of Halloween - Just marketing?

What started as a global, almost spontaneous marketing campaign a few years ago is becoming an established party in some places. Although still mainly a marketing event outside of the US, Halloween could become something more real, but only if and when little kids get into it -- today, especially in Europe, Halloween is a teenager-to-mid-twenties party.

via www.businessweek.com

This is my family’s first Halloween in suburban USA (we moved here after four years living in Europe and Asia, prior to which we were in New York) and the one question everyone has for us is: “Did you celebrate Halloween in the other countries you lived in?”

image from farm3.static.flickr.com


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