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Globalization 3.0: Individuals Making the World Flat

A great (and long, as usual in their articles) piece by Thomas L. Friedman published in the New York Times Sunday Magazine. Although published originally in 2005, Friedman's ideas accurately represent the current trends in Globalization - and with the appearance of Social Networks like Facebook and other websites and technologies that focus on user-generated content, maybe it's even more so than a few years ago.

via www.nytimes.com

Outsourcing is just one dimension of a much more fundamental thing happening today in the world

Globalization 1.0 (1492 to 1800) shrank the world from a size large to a size medium, and the dynamic force in that era was countries globalizing for resources and imperial conquest. Globalization 2.0 (1800 to 2000) shrank the world from a size medium to a size small, and it was spearheaded by companies globalizing for markets and labor. Globalization 3.0 (which started around 2000) is shrinking the world from a size small to a size tiny and flattening the playing field at the same time.

And while the dynamic force in Globalization 1.0 was countries globalizing and the dynamic force in Globalization 2.0 was companies globalizing, the dynamic force in Globalization 3.0 -- the thing that gives it its unique character -- is individuals and small groups globalizing.

A flat world
Illustration by Selcuk Demirel



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