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Local Search Engine Optimization: It Can Be Better

Pretty obvious remarks about the fundamental importance of planning and integrating the Search Engine Optimization (SEO) strategy early in the Localization process. But, still, there are some good insights to be taken into consideration.


There’s a significant opportunity for marketers who take time to understand markets beyond their home territory and deploy search programs that allow them to connect directly with consumers in their native language. “In their native language” is the make or break part of succeeding in a new market, yet too many companies fail to even consider many optimization fundamentals when they are localizing their sites for specific markets.

Local coke ad
Photo of a local Coke ad in Nepal by givingkittensaway / Some rights reserved


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