The worst sites are usually not the truly local sites designed by local businesses or government agencies. Instead, the offenders often come from multinational corporations (small and large) that create country sites with horrible usability - and usually without a true understanding of the local market and users. via www.nngroup.com... Read more →

Interesting approach to the impact of globalization on cultures around the world. As expected, the article does not really give an answer to the question if we will become one culture. I would add that even though we might all buy the same brands and use services provided by the... Read more →

The importance of localizing your website for the target market can't be over-emphasized as there is a myriad of cultural and linguistic complexities that must be addressed - this applies to international SEO initiatives too. via www.searchengineguide.com Many small businesses could be missing a trick by limiting their SEO scope... Read more →

This kind of lists is always a good laugh, and an important reminder of how fundamental it is to count with local teams (or experts in local language and culture, at least) when designing Global Marketing and PR campaigns. Having an International Expansion Strategy is not just about translating your... Read more →