International Expansion Feed

The worst sites are usually not the truly local sites designed by local businesses or government agencies. Instead, the offenders often come from multinational corporations (small and large) that create country sites with horrible usability - and usually without a true understanding of the local market and users. via www.nngroup.com... Read more →


As someone who has worked with cross-cultural, remotely based teams for many years, I think the insights provided by Neeley are spot on. In order to have mutual understanding, learning and teaching, team members must have a minimum level of sensitivity and of self-awareness so they do not fall into... Read more →


Interesting approach to the impact of globalization on cultures around the world. As expected, the article does not really give an answer to the question if we will become one culture. I would add that even though we might all buy the same brands and use services provided by the... Read more →


Good overall description of what's happening today in the localization industry. New, lean and innovative technology companies like Cloudwords are disrupting an industry that was stagnant and dominated for a long time by slow-moving translation vendors. via www.cnbc.com ...The innovations are enabling corporations to enter markets and disrupt many sectors... Read more →