Interviews Feed

This is a good interview with C.K. Prahalad, author of a book on new approaches to Globalization and the relevance of the bottom of the demographic pyramid. Nevertheless, when I read about "pyramids" and "globalization", I can't help it but remember that there is a very prominent Pyramid in the... Read more →

Great interview with an expert on the localization and marketing of Western games in Japan. Very interesting insights about the importance of localization, of having into account the differences in culture and demographics, and of understanding the local consumer. Below, part of the interview dedicated to localization. via Tetsu... Read more →