Strategy Feed

In this article, written by a Chinese Journalist, the author points out some interesting thoughts about globalization and the current state of the Chinese (and other Emerging Countries) economy and demographics. The author ends calling out the fact that "People tend to follow mainstream ideology and ignore other factors". I... Read more →


According to Bhaskar Chakravorti, the director of Tufts’ University’s Institute for Business in the Global Context, “the myth of American global market power” disguises the real failing of American multinationals to succeed around the world, and especially in fast-growing emerging markets. Despite what you might hear, he says “the US... Read more →


Although every website is global from the moment it goes live, few are designed with the world in mind. That is, they don’t take into account the many modifications that must be made to accommodate different languages, scripts, and geographic and cultural requirements. This article presents a number of best... Read more →


In the last decade or more, Apple has been the most often mentioned example of successful company built around a very strong vision of strong product design and innovation. Nothing more logical, therefore, than to use the iPod and its production process around the world to explain the concepts of... Read more →