The fact that there are no American (USA) airlines in the top 10 list of best localized websites should not be a surprise. "Foreign" airlines feel the need to localize their websites. This is just another example of how American companies can be too focused on their local market, with... Read more →

This is a great story of vision, endurance and entrepreneurship. Although they have copied other travel sites' features, they have been able to achieve higher conversion rates, and are succeeding in a tough market like India -- proving wrong those who say the country (where only 50 million people are... Read more →

What started as a global, almost spontaneous marketing campaign a few years ago is becoming an established party in some places. Although still mainly a marketing event outside of the US, Halloween could become something more real, but only if and when little kids get into it -- today, especially... Read more →