User Experience Feed

If you have ever visited a Korean, Chinese or Japanese website, you will probably have noted that it contains a lot more information and images per square inch than other, more "Western" sites from the US, Europe or Latin America. And that is the way most users in Asia expect... Read more →

The fact that there are no American (USA) airlines in the top 10 list of best localized websites should not be a surprise. "Foreign" airlines feel the need to localize their websites. This is just another example of how American companies can be too focused on their local market, with... Read more →

This kind of lists is always a good laugh, and an important reminder of how fundamental it is to count with local teams (or experts in local language and culture, at least) when designing Global Marketing and PR campaigns. Having an International Expansion Strategy is not just about translating your... Read more →

This week, the New Oxford American Dictionary chose the word "unfriend" as their "Word of the Year". While it shows the dynamism of the English language, it poses a challenge to translators around the world. via The response? Well, apparently the news outlets got it wrong — “unfriend” is... Read more →